Zetaris Big Data Reaps Bigger Rewards for Small Business
When a mid-sized Melbourne-based retailer wanted to better understand the drivers and factors that influenced its sales, it turned to a technology more often associated with the big end of town – Big Data.
By analysing its transaction and customer data with publically available data such as economic growth, temperature and population growth, the retailer was able to better understand the impact these variables had on sales. The result – improved forecasting of revenue and margin.
Read the full story at The Australian Business Review